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A couple of tools that can help you on this journey are Google Trends, Alexa, and Ahrefs. Identify a problem you can solve with your product. You’ve heard it before and you’ll hear it again every product has to solve a problem no matter how big or small it is. During the Santa Claus If You Don’t Like UCF Knights Merry Kissmyass Shirt in contrast I will get this first year of Merch by Amazon, it was easier to sell text only designs. But with the ever-increasing level of competition as Amazon accepts more new accounts, it has become more difficult to sell text only designs. Out of the 240+ designs that I have currently listed, very few are text-only, and of those, only one is selling well. My very best sellers all include images or are images with no text at all. My strategy, and the strategy I recommend to anyone starting out in Merch is to seek out the top shelf designs in moderately competitive niches, analyze the elements of those designs, then research online and experiment until you have the skills to produce at that level. Do not copy the designs of others. Just learn to emulate the quality, style (with your own twist), and general subject matter.
If you do not have the Santa Claus If You Don’t Like UCF Knights Merry Kissmyass Shirt in contrast I will get this native talent to develop your abilities in this manner (no shame in that), then you can learn how to outsource to someone who can. Once you have a design that you want to upload to MBA, experiment in the Amazon product search window until you have title and brand phrases that fit your target niche, but show 100 results or less. If your phrases show more results than that, you risk having your listing show up on the third or fourth page where few shoppers bother to look. Before using your chosen phrases, research the keywords in pairs on the TESS trademark search database website (Google it). For example, if your chosen title is “Awesome Acme Bungee Jumping T-Shirt”, search “Awesome Acme”, then Acme Bungee”, then “Bungee Jumping”, then “Jumping T-Shirt”. Do not assume that any two words are so unfitting that they could not possibly constitute a trademark. If you do, you may eventually be surprised. It is tedious to be this thorough, but it protects you from having a listing rejected by MBA. Rejections happen from time to time even if you are careful, but you want to keep the frequency as low as possible to protect your account from being suspended or terminated by Amazon.
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